The GE Gallery in São Paulo

In 2007, the southern hemisphere’s NYC, São Paulo enacted a law for a cleaner city. Amongst many requirements in the new legislation was the banishing of out-of-home advertising, which resulted in the removal of thousands upon thousands of billboards from the public’s view.   Street wise companies, however have found a loophole in the Clean City Law through artistic expression. Anyone in the city can now feast their eyes on works as high as 12 stories of fastidiously colored advertisements scaling the sides of entire buildings. These aren’t your typical ads, however. General Electric, the company responsible for the installations across town, teamed up with a handful of local graffiti artists and fine art collectives to bring these luminous works of color to the Paulistanos. The “GE Gallery” is planned to run for a little more than a year with the blessings of the owners of the featured buildings, of course. 
 
Fast Company sheds a bit more light on the project here.